As a start-up business, it is imperative that potential customers find your business online. This will mostly happen through search engines.
If the general public hasn’t heard of your business yet, they won’t be able to type the name of your business into the search engine. Therefore, search engine optimization (SEO) cannot be a last-resort, a type of secondary task along the way of your marketing strategy.
In fact, SEO and your online marketing strategy need to be planned at the time of drafting your new business idea. A start-up that takes into account the opportunities provided by SEO and online marketing right away when developing a business plan is more likely to achieve positive results by more coherently integrating the elements of search engine optimization necessary for success.
How can you achieve SEO success and thus business success as a start-up practically from the beginning? We want to give you some tips on it to make it easier for you in the beginning.
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The most common objections to SEO
Read any article that offers SEO advice, you will probably find three main problematic points:
1. SEO is too expensive
2. SEO is too competitive
3. It takes too long to see the results of SEO
Search Engine Optimization Excuse Nr. 1
According to HubSpot research, SEO is the least risky marketing channel with the highest return on investment. If you devote enough time to SEO, you will see an increase in your profits.
Search Engine Optimization Excuse Nr. 2
That is true, we are talking about a very competitive environment. But is there anything not competitive in Today’s business world?! The later you start building your SEO strategy, the more benefits you will give your competitors.
Search Engine Optimization Excuse Nr. 3
Remember that all start-ups have a limited budget. You can invest in paid advertisements (PPC ads), but most startups cannot afford it, especially if we take into account the fact that you will surely make some mistakes. By the way, according to the latest studies it may take 4-6 months to see the results of your SEO efforts.
Tips for New Businesses
When potential customers search for a product or service on Google, you need to make your website visible to them. This is where small businesses and startups can benefit from online marketing and SEO, of course. Simply put, search engine optimization is a strategy that can help your site rank on the top of the search engine result page (SERP).
While SEO can deliver exceptional results, it definitely requires a lot of time. Fortunately, a few tips can help speed up this time-consuming process. Take a look at some of our SEO and Online Marketing tips that can help increase the visibility and growth of your business.
1. Web Design
Many are tempted to simply try to put together an effortless website. However, User Experience is a key factor that you need to integrate into your online marketing strategy. This means that you need a website that is attractive to visitors and can be easily optimized to get the highest rankings from Google.
Obviously, search engines cannot assess the visual appearance of your website but they can interpret the navigation structure and the basic layout of each web page. If your bounce rate is drastically high and your pages load incredibly slowly, you give Google little or no reason to recommend your website to users.
2. Keyword Research
Keyword research can help you develop new content topics and improve your existing content. You can start the keyword research by writing a list of the keywords you want to use. There will probably be some keywords that are very popular and that would make it difficult to rank at the top of the SERP. With long tail keywords it is usually easier to achieve good ranking
Keyword research can also be seen as a starting point for your content strategy. The more keyword-focused content you create, the higher your site’s ranking will be.
3. Content
Content is why people turn to Google first and foremost. The readability of your content helps you determine how successful your SEO strategy is.
Creating quality content is one of the biggest challenges modern businesses face, especially when resources are limited. First you have to create some very good content and then you need to find the most effective ways to get enough people to read it. The goal is to be as consistent as possible in writing your content, and each of your posts or articles must have the following features:
Valuable: Create such valuable content your audience can’t find anywhere else.
Shareable: When people discover exceptionally good content, they usually want to share it on social media.
Diverse: Don’t rely solely on blog posts. Create videos, pictures, multimedia content.
Visual: Even blog posts should be attractive, eye-catching to attract more people.
Optimized: Of course, content should always be optimized to maximize visibility.
The good news is that startups tend to be innovative, so there’s a good chance you’ve got something unique to say. Most businesses are struggling with this. If you have this advantage, get the most out of it.
4. Find the errors and fix them
There are many errors that can affect the SEO of the content on your website. That’s why it’s a good idea to check the website and fix any issues that may arise. These may include:
Duplicate content
Error 404
Broken links
5. Internal Links
Adding internal links to your content can be a very effective SEO method. This is a strategic way to inform search engines about topics that are relevant to your start-up business. It also helps you rank higher for your targeted keywords while making the reading experience easier for dedicated visitors who want to know more about the topic.
6. Mobile-friendly websites
Nowadays, it is crucial to optimize your website for mobile devices. Google has long recognized the importance of mobile-friendly websites and now it is one of the ranking factors. As more people follow different types of content via mobile devices, optimizing content for these devices has become an even greater priority.
Mobile optimization is an expense that is essential to incur in the early days of starting a business. At the same time, this is a vital element for competitive businesses.
Simple things like improving image sizes and website speed can greatly improve the performance of your website on smartphones.
7. Social Media
Building your online presence and identity starts with the social media platforms. You can connect with your audience and communicate your business message with powerful content through social media channels.
As a startup, one of the first things you need to work on is your social media strategy. Remember, in today’s business world social media is the key to build the reputation and credibility of your business.
Be consistent and post regularly during your social media strategy to maximize your growth. Good social media strategies can have a big impact on attracting new customers, on conversions, raising awareness of your business, and of course improving your ranking.
And while social media platforms are considered an effective and successful tool for both start-ups and existing businesses, since 2016, influencer marketing is growing exponentially. Suggestions from influencers for social media users are generally very convincing.
From the early stages of starting your business, you can track and identify who would be the best influencer to promote your business later. Influencers provide a great opportunity for your business to be visible.
8. Video marketing is on the rise
Videos are powerful tools for communication. Facebook Live, Instagram Stories, or SnapChat can be great ways to increase engagement with your audience.
Videos provide an opportunity to showcase products, create tutorials, and answer questions in real time. This will help your start-up business connect with the audience more closely to the brand you are building and the product or service you are offering.
9. Track customer interactions
As you engage with your audience through your online marketing campaigns, you can learn a lot by watching and tracking how things progress, what your users like and what they don’t. Once start-ups understand what works they can make the necessary changes that are optimal for maximizing performance.
10. User Experience
Alwayr remember it is the audience that matters. The key is to get people as attached as possible to the values and products you and your brand represent. Long-term relationships should be pursued.
You need to carefully design your online marketing strategy to make your business attractive in the marketplace. Do a little research to find out what works best for your audience. You can increase their interest and knowledge by providing them with informative but at the same time inspirational content. This is a strategic way to inform search engines about topics that are relevant to the niche of your start-up business. It also helps you rank higher for your targeted keywords while making the reading experience easier for dedicated Users.
Final thoughts
If your online marketing strategy is consistent and well-planned, these two factors can make your start-up business more visible. In addition, you can contact effective and result-oriented SEO professionals to help drive traffic to your website and build a successful online presence for your business.
An effective online marketing strategy gives you what your startup business needs: attracting the right customers and surviving in a fast-paced and dynamic industry.
Sources:
https://officialgaetano.com/digital-marketing/seo/seo-tips-for-startups/
https://blog.hubspot.com/marketing/where-do-marketers-get-leads-data
https://shanebarker.com/blog/small-business-seo-tips/
https://www.wordstream.com/blog/ws/2018/05/23/seo-for-startups
https://www.searchenginewatch.com/2017/10/04/ten-steps-to-successful-seo-for-startups/
https://digitalagencynetwork.com/5-digital-marketing-tips-to-grow-your-startup/
https://www.growth-hackers.net/digital-marketing-tips-for-startups/