Every business needs search engine optimization. There is no doubt about it. The benefits of SEO are vast and your business is losing money every day if it’s not built into your online marketing strategy.
SEO (Search Engine Optimization) means to make certain changes to your web design, structure, and content which will make your site a lot more attractive to search engines like Google, and to people of course. As a result, your site will rank higher in Google for relevant keywords. The essence and ultimate goal of SEO is to increase the quality and quantity of inbound traffic to your website.
What if a business does not have a clear and effective SEO strategy? Well, they are making a huge mistake by not taking advantage of search engine optimization. Let’s see why it has to be one of your top priorities when it comes to online marketing.
What tasks are included in Search Engine Optimization
Though paid advertising, social media, and other online platforms can also generate traffic to your website, most visitors come from the SERP (Search Engine Results Page). Organic search results receive far more clicks than paid ads. That’s probably because organic results simply seem much more authentic and reliable to users. SEO is practically the only online marketing channel that, if set up correctly, will generate revenue over time without growing investments.
If you build solid content on your website targeting the right keywords, traffic will flow to your site over time, virtually free, while you would need constant funding for paid ads.
Search engines are getting smarter but they still need our help. By using search engine optimization tools, you can provide a lot of information to Google so that it can properly display your content in search results.
Some key SEO tasks
Optimize your site for mobile devices
I’m sure you want people who visit your website to have the best experience possible. And this can only be provided by a mobile-friendly website as your prospective clients will most likely be browsing from a mobile device. Satisfied people will visit your website again and again. They might even recommend it to their acquaintances. In a dissatisfied customer, however, you will induce the opposite kind of emotions.
Optimize for relevant keywords
It is important to keep the topic of your website in mind when choosing keywords. To do your keyword research, you can use Google Ads keyword planner that will offer other relevant keyword ideas.
Try to understand search intent
People have a specific intent when searching for something online. They might want an answer to their question or want to purchase something. In order to be successful, you have to optimize your landing pages to the search intent of your audience.
Use brief and unique title tags
Title tags show up in SERPs so they must reflect what your page is about. They must be compelling to Users.
Use eye-catching meta descriptions with your keyword
These short paragraphs still play a significant role in gaining more click-through-rates. It must be readable and compelling. Also make sure that it contains your target keyword.
Create SEO-friendly URLs with your targated keywords
The URL is your web address. An SEO friendly URL tends to be short (around 50-60 characters) and keyword-rich.
Use internal links and links to external resources
It’s important to use internal links because it allows you to give your most significant pages more link value. It will definitely boost your SEO. If you use external sources, your content will be more reliable.
Try to earn backlinks
Backlinks are especially important. They are viewed as votes of confidence for the quality of your content.
Optimize your images with alt tags
The function of ALT tags is to describe what an image represents. Its main aim is to help visually impaired people using screen readers. The alt text is a useful signal to search engines to understand the meaning of your page. Additionally, it gives greater relevance to your content.
Write unique and superb content
The essence of content marketing for search engine optimization is that regularly updated, unique content improves the position of your website in Google search results. Content is one of the most important parts of SEO, without it it’s impossible to achieve good results. Google loves unique, relevant content. And what Google likes is what you need to do.
Never copy from other websites or competitors! One of the best ways to publish new content is blogging where you can write relevant articles on a weekly or daily basis.
Make sure your website loads fast
Your company’s judgment often depends on how fast your website is. If your website is slow, visitors won’t even come back and won’t recommend or share your page to others.
Switch to HTTPS
SSL stands for Secure Sockets Layer, which is used to secure communication between parties by encrypting data. Having an SSL certificate is extremely important for online stores where credit card information is provided or for any website where a form is filled out and users provide personal information (whether it’s a message or an email address). Websites beginning with https: // have this certificate. The validity of SSL certificates is limited and must be renewed from time to time. Having an SSL certificate is a key to trust.
The most important benefits of SEO
To put it simply, SEO can help you show search engines that your content is the best on a certain topic. Remember that all search engines have the same goal: to show the best and most relevant results to Users. It’s not surprising. Users will only return to a search engine and pay for ads if they got the most accurate answer to their query.
As a matter of fact, search engine optimization is both art and science, where every effort is made to achieve a single goal: to drive quality traffic to our own website. So let’s see some of the key benefits of SEO.
SEO increases the quality of traffic to your website
People use search engines to find solutions to their problems. And your business gives answer to certain problems as well. You don’t have to use traditional marketing tools to print flyers and advertise your business this way. One of the major benefits of SEO is that you can attract traffic organically, without paid advertising. That’s why it is one of the greatest tools of online marketing.
Traffic generated by SEO has a higher chance of conversion
The website traffic driven by SEO provides the best conversion rates. So ranking well in Google’s search results can bring great outcomes for your business.
SEO reduces the cost of customer acquisition
Another great benefit of search engine optimization is that it’s ‘free’. Well, it’s certainly a lot cheaper than using paid ads to gain customers. However, search engine optimization is a very time consuming task. If you feel you don’t have the time to run your business, the only cost of search engine optimization will be hiring an SEO agency.
You don’t need to use paid ads for search engine optimization
If you’re very good at seo, you won’t need paid ads at all. You can increase traffic to your website without having to pay for a single click. Developing an effective SEO strategy can greatly reduce your digital marketing costs, and you can invest more in other areas of your business.
High rankings advertise your business 24/7
Search engine optimization is not sleeping. This is one of the most significant benefits of SEO. Your ranking will not disappear overnight. In fact, you can even work to improve it every day. If you get a really good position in search engines, your business will be advertised even while you’re asleep.
Search engine optimization builds trust and credibility
People trust Google. They use it every day to find what they are looking for. If you achieve very good rankings in Google’s SERP, you will build trust and credibility with your audience. This is among the top benefits of SEO.
Search engine optimization is a long-term strategy
When it comes to SEO, we must talk about a long-term strategy. In general we need 6-12 months to see the real results. However, once you’ve achieved optimal rankings, businesses rarely move down. As long as one continues to work on SEO tasks and do not engage in any ‘illegal’ activities that would trigger penalties. You should keep on working, not letting your competitors outrank you. Also, you have to adjust your strategy according to the latest Google algorithm updates.
Search engine optimization makes customers more informed
Your prospective customers will use search engines for their queries. And search results help them make purchasing decisions. By providing the right amount and quality of information to your readers, you are helping them make the right decision.
Search engine optimization increases your brand awareness
In addition to conversion rates, SEO also increases your brand awareness. Visitors are not always ready to make a purchase. However, if they know and love your business, they will remember to come to you once they’re decided.
The results are measurable
Search engine optimization allows you to accurately track the results of all your efforts. You can see your site’s ranking progress along with the increased organic traffic. In addition, you can use the right tools to measure which keywords and search terms are most valuable to your business. We can talk about the various benefits of SEO but this one is usually the most important to business owners.
SEO also increases offline sales
If you’re offering products offline as well, don’t worry. You can still make the most of search engine optimization. Remember that most people turn to search engines before visiting a store. If your business website is in a good position in the search results, potential customers are more likely to go to your store.
Your competitors are also using SEO
Customers’ buying journey begins with an online search. Believe me, the highest priority of most of your competitors’ online marketing strategies is search engine optimization. That’s the only way to stay competitive and get ahead of the competition over time.
If you don’t take advantage of this great online marketing tool, sooner or later you will lose customers to them.
Search engine optimization increases the value of your business
One of the most striking facts about SEO is that your business becomes more valuable as your rankings increase. For a lot of customers a strong ranking is the sign of success.
SEO increases the number of your followers on social media
When visitors reach your site, they will likely click on the social media icons on the website as well, and some of them will start following you. An effective SEO campaign can generate thousands of visitors. And a small percentage of that number can easily become your followers.
SEO increases the number of email newsletter subscribers
Thanks to search engine optimization, you can also increase the number of newsletter subscribers. The better your ranking, the more people will fill out the sign up form. Often, newsletters are an important part of businesses’ digital marketing strategies. So one of the great benefits of SEO is to contribute to this success.
With search engine optimization, you can increase the readership of your blog
As your site’s visibility and credibility increases, your blog’s rankings on Google will improve, and Google will display your content to users more and more as an answer to their question.
SEO is the smartest marketing investment
The benefits of SEO are endless. It’s a long-term digital marketing tool for your business that generates traffic leads to sales. It does not require paid advertising. Some of your competitors are growing their business with SEO right now, so never stop doing it. Or start doing it right now.
SEO is affordable
SEO is much more affordable than paid ads. It brings amazingly high returns.
With the help of SEO, you can stand out from the crowd
There are about 250 million websites on the Internet. If your’re looking for a product or service, it’s impossible to check all the suppliers. So if your business does not show up on the first page, it’s highly unlikely that potential customers will find you. However, SEO helps you stand out of the millions of sites.
As part of SEO, you will optimize for mobile devices
About half of all Internet users use a smartphone while browsing. Therefore, it is very important that your site is mobile friendly. And search engines will favor websites that make these necessary settings.
Search engine optimization improves the user experience
It’s important to keep in mind that Google’s goal is to provide the most relevant information to Users. To earn high rankings on Google, your content must be relevant to users’ queries.
SEO will improve the speed of your site
As you work on search engine optimization, you will continually improve the speed of your website. Fast websites provide a much better user experience for visitors.
Closing Thoughts
The digital world offers plenty of opportunities to achieve your business goals. Search engine optimization is one of the best internet marketing strategies to challenge your competitors and over time you can even leave them behind. With the help of SEO, your website will get more and more traffic – in quantity and quality. Feel free to utilize the benefits of SEO as there are plenty of them.
If you want us to optimize your site, please send an email to info@shapemarketer.com and we’ll get back to you within 2 business days. You may read more about our SEO services if you click here.
Thank you for your time!