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7 digital marketing challenges that are hurting small businesses – and some solutions

Digital marketing is an essential factor for the success of small businesses. It doesn't matter what kind of products or services you are offering, your online presence is key. Marketing (yes, digital marketing as well) requires time and resources. I know that small...

Effective email marketing strategy in 2020

Email marketing as a digital marketing strategy usually serves one or more of the following purposes: sales, increasing brand awareness, or building a loyal customer base. However, many people think it has lost its power a long time ago. Is it true? Is email marketing...

An indispensable tool for businesses – Benefits of SEO

Every business needs search engine optimization. There is no doubt about it. The benefits of SEO are vast and your business is losing money every day if it's not built into your online marketing strategy. SEO (Search Engine Optimization) means to make certain changes...

Content Marketing – The Ultimate Guide for 2020

Whether you are just about to start with content marketing or have been using the same proven strategy for a considerable amount of time, it is always a wise idea to review your current strategy. This way you can make sure that your present content marketing strategy...

Top 12 Benefits of Content Marketing

Content marketing is not just a catchy slogan - it is simply an essential element for online marketing. In this article, we'll show you the benefits of content marketing.I'm sure you've heard of content marketing before but you may not be able to determine its exact...

How to Write Successful Blogs

How to Write Successful Blogs

Blogging is essential for the success of your online marketing strategy - probably you have already heard it and we have also mentioned this before a couple of times. It is crucial to learn how to write articles that indeed support your business. Without blogs, your...

Online Marketing for Business Start-Ups

Online Marketing for Business Start-Ups

When starting a small business, most owners focus on getting their first buyers. Many people rely on traditional forms of advertising – flyers, coupons, posters. Knowing that they offer high quality products or services, owners trust that customers will soon discover...

Why Content Marketing is Important

Why Content Marketing is Important

While content marketing once only served the purpose of differentiating your businesses from competitors, it has now become vital. Content marketing is the cornerstone of the most successful online marketing campaigns. Behind every major brand there is valuable and...

WHY YOU NEED A WEBSITE FOR A SUCCESSFUL BUSINESS

WHY YOU NEED A WEBSITE FOR A SUCCESSFUL BUSINESS

We are regularly asked the following question: 'My business is very small, I only have a small local shop and I only sell my products locally. Do I really need a website?' And the answer is always the same: YES! Websites are very much needed. No matter what type of...

Competitor analysis as part of your online marketing strategy

Competitor analysis as part of your online marketing strategy

Competitor analysis is an assessment of your competitor companies' online marketing strategy in order to understand their weaknesses and strengths and compare them with your own strategy. There are many aspects that you need to take into consideration in order to have...

How Google Ranks – 10 Important Factors

How Google Ranks – 10 Important Factors

At first glance SEO (Search Engine Optimisation) may seem very complicated. But believe me, ranking well on Google's search results list and getting ahead is not that tricky. Google, at least that's what they're saying, takes into account about 200+ factors when...

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